What is Tone of Voice in Content Writing?
How do you speak to your parents, your boss, and your partner? It is obvious that you keep the style in a different way. You can’t command your parents or flirt with your boss. In a personal or professional relationship, that is the least they can expect.
A content writer writes to their audience. If you write for a travel agency, your target audience can be someone looking for a vacation place where they can book tickets and enjoy with zero hassles. But if you are writing for a digital marketing company, the writer has the responsibility to make their clients realize what wonders digital marketing can bring to their business.
So if you want your content to matter, then you should set your “Tone of Voice”.
Why is Tone of Voice important?
When you speak, your words, your tone, and your body language matter. The impact of that conversation is a combination of all three. So when you write, body language has no effect. Buts still the words and tone can have momentum. So there comes the importance of having a proper Tone of voice.
Types of the Tone of Voice
Check out the list below. Before you pick one for your client make sure you study them. Because the right tone can set the product’s personality and that is what the target audience will receive from now on.
- Formal tone
- Informal tone
- Humorous tone
- Serious tone
- Optimistic tone
- Motivating tone
- Respectful tone
- Conversational tone
End note
When you write huge volumes of copy, it’s easy to get your wires crossed with tones of voice. Since we’ve seen how important it is to know your brand and audience and create a voice that matches both you need to be consistent. Always keep that in mind.
So what’s that you are waiting for? Get ready to connect better with your audience. Stay Tuned for more insights like this.
Also read: In my recent LinkedIn post, I explained or rather spoke about the concept of “Tone of Voice”. Here is the link to that post.
